Monday, 28 March 2011

The Event

Dubai Fashion Week® (DFW) is a 'By Invitation Only' fashion trade event aimed at bringing together major advocates of the fashion design industry. It has positioned itself as the definitive destination in Middle East for fashion designers to showcase their seasonal collections with focus on building relationships, opportunities and growing the industry.
Dubai Fashion Week offers participating designers a business presence and a series of marketing tools all aimed at informing and updating buyers, investors, corporate houses and the media.
It brings together brilliant collections from designers in and across the Middle East on the runway and the exhibition area. DFW offers five enthralling days of enthusiasm, creativity and imagination allied with beneficial business opportunities. It is indeed a platform for all the talented designers to reveal their extraordinary work on the runway and shows that are multicultural in nature, along with great commercial appeal all under one roof.
It aims at encouraging and endorsing designers to grow their brands nationally and internationally as also to widen their cliental base every year, DFW allows fashion designers to showcase their collection to domestic and international buyers and the media.
Dubai Fashion Week which is now 8 seasons old, it does not only included a variety of designers, but it also includes models, choreographers and make-up artists who work in congruence towards advertising and promoting fashion and alter the runway into a power packed marketplace.
Over the years, DFW has encouraged and emphasized on fresh and innovative talent. Dubai Fashion Week with it’s 'Emerging Talents’ initiative will provide an exclusive platform for the young and upcoming designers, and/or graduating final year students. This will enable designers from across the UAE and the Middle East region to interact with domestic and international fashion delegates from the buying industry and the media world.

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